On April 12th, our latest Startup Coffee Meetup at Goto 10 Malmö featured Amankwa Baptiste, CEO of Seatrients, a startup revolutionizing the smoothie industry with seaweed-based products. This innovative approach not only offers a unique taste experience but also aligns with sustainable practices.
Key Insights from Amankwa Baptiste:
- Sustainability Journey: Amankwa's passion for sustainability was ignited during her bachelor's studies, influenced by environmental activism and the realization of our interdependent role in the world. This led her to pursue a master's in leadership and sustainability in Malmö, aiming to integrate sustainable practices in business.
- Origin of Seatrients: The idea for Seatrients emerged from Amankwa and her co-founder's Caribbean heritage, where sea moss is a traditional ingredient. They saw an opportunity to introduce this versatile seaweed to the Swedish market through familiar smoothie beverages, blending cultural heritage with innovation.
- Entrepreneurial Drive: Choosing entrepreneurship over corporate roles, Amankwa sought to create meaningful impact through innovative business models. The pandemic reinforced her resolve to pursue this path, emphasizing the importance of following one's passion and making a difference.
- Sustainability in Growth: As Seatrients grows, maintaining sustainable sourcing and production of sea moss is paramount. The company prioritizes ethical partnerships with farmers and plans to extend their sustainable practices to Caribbean communities, aiming to improve market access and entrepreneurial opportunities.
- Future Challenges: Amankwa highlights the urgent need to rethink our food systems, advocating for social inclusion and exploring alternative food sources like seaweed to ensure sustainability and food security for future generations.
Watch the event recoding here
