Earlier 2022, Zhenni recruited Poliana Dias via Jobbsprånget platform to join Skåne Startups to work in marketing and communication. Poliana is an extraordinary marketing manager who brings a unique blend of creativity, friendliness, and efficiency to every project. Her vibrant personality and warm demeanor make her a joy to work with, fostering positive relationships with colleagues, and stakeholders alike.
"An organized, results-oriented marketing professional. Excellent communication, relationship-building, and influencing skills; I can bring fresh perspectives and add ethical value to the planning and strategy." says Poliana.
What's your overall background?
A great learner with a problem-solving mindset, I have 8 years of experience in my own agency in Brazil and a degree in Business Administration with a major in Marketing. As a Marketing Manager, my team and I covered all touch points with the clients. During my time at our agency, I was responsible for inbound marketing and sales, tailored customer service, and established it as the agency's flagship.
During my first years in Sweden, I decided to study design, and Hyper Island was my choice. Now, I am a proficient user of Adobe products, in addition, I have acquired a wide range of skills that enable me to integrate into the culture of a group or team and continuously strive for common goals. Hyper Island has greatly contributed to my team building. I work as a freelancer as well, in partnership with visual artists, animating and managing 2D projects.
What was your role at Skåne Startups?
I was responsible for optimizing the marketing strategies as well as increasing brand awareness. I was involved in all kinds of startup events including Women in Entrepreneurship, Nordic Demo Day, SaaSiest and Startup Live! 2022. I designed all the marketing materials and visuals for Startup Live! event in Helsingborg. As the project lead, I developed the marketing plan and event concept, coordinated with the event agency, and ensured the success of the event. The event page reached out 3000 page views, more than 300 registration and 250 joined in person in Tivolli Helsingborg.
What did you enjoy the most at Skåne Startups?
I felt like I belonged at Skåne Startups because our team was so unified. Inclusiveness and diversity is ingrained in our team culture. Zhenni Liang brings people together and make them work as a team. I also enjoy being involved in the startup community and I have made many connections and friends.
Can you tell us about your current work?
Now I am doing a master's degree in Communication for Development at Malmö University, where I am encouraged to apply my creative thinking to a better future with less inequality and exclusion.
Something you are unreasonably passionate about?
I love meaningful conversations, kids, dogs, and sushi, and I am always willing to listen and share my experiences with interesting people.